What Is Content Marketing?

Generally stated, Content Marketing is any promotional presentation involving creation and sharing of media and other publishable content in order to inspire customers and search engines.

The truth is, the term has taken on many names over the years and you’ve probably heard some of them before. Some synonymous titles include custom media, custom publishing, customer media, customer publishing, branded content, corporate journalism and branded media. Numerous though the titles may be, the chosen term in 2013 seems to be Content Marketing and it umbrellas a widely diverse array of mechanisms to achieve its intended purpose.

VVSEOCO focuses on providing informative, relevant, and authoritative online content that will establish you as a staple in your industry and appeals to your desired demographic.


VVSEOCO's Take on Content Marketing

Here at VastVision we use multiple content strategies to provide quality informative content that will instill a level of trust and confidence in your company. We concentrate on targeting the customers that your business appeals to whether you’re a B2B or B2C business.

In essence, the provided content arms your customers with pertinent information about your business or product, which in turn, drives your inflow of digital commerce on the up-slope.


Displaying Your Expertise Using Social Media

Content marketing through numerous networks, including blogs and social media, shows your business is more than just a pleasant website.

Establishing a blog is a step in the right direction. With a blog you are able to give your customers, partners, or others in your field valuable insights into your company and establish you as a top expert in the industry. This also serves to permeate the web with cooperative relevant info about your brand.

Additionally, having a Facebook, Twitter, MySpace, or even an Instagram page for your business will allow you to share second-by-second updates with your following. Watch your followers, friends, and new customers swell in number and connect with them every day with social media.


Quality Content Marketing Also Drives Link building

By establishing your expertise and displaying valuable information is a key method in link building. The more links your peers have directing to you, the more your search engine ratings go up. For more info on creating Backlinks, click here.